Karl Perkins - Marketing Professionals Mindset

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

Karl PerkinsOctober 7, 20250

Key Takeaways The glow of your smartphone screen is often the first thing you see in the morning and the last at night. Throughout the day, it’s a constant companion, a portal to information, connection, and distraction. You might find yourself reaching for it instinctively, scrolling endlessly through social media feeds, checking emails “just in […]

The Art of Detaching from Metrics and Focusing on Meaning

Karl PerkinsOctober 6, 20250

Key Takeaways The modern world runs on data. From the moment we wake up and check our phone’s step counter to the quarterly reports scrutinizing every aspect of a business, metrics have become the omnipresent arbiters of success, productivity, and even self-worth. We’re told to “measure what matters,” but somewhere along the line, the act […]

a group of three different structures on a black background

Dopamine and Digital: How Reward Systems Drive Clicks

Karl PerkinsOctober 6, 20250

Key Takeaways In the vast, ever-expanding universe of the internet, every click, scroll, and tap is a tiny ripple in a colossal ocean of data. But what unseen currents guide these seemingly impulsive actions? Why do we find ourselves relentlessly refreshing our social feeds, eagerly awaiting the next notification, or succumbing to the allure of […]

Beyond Bloodlines and Balance Sheets: Prioritizing Mental Health in Your Family Business

Karl PerkinsOctober 1, 20250

The hum of a successful family business can be a symphony of shared dreams, generational pride, and unparalleled trust. It’s a legacy built on the very foundation of kinship, a testament to what can be achieved when blood, sweat, and tears are poured into a common goal by those closest to you. For many, the […]

The Unseen Chains: Why You Can’t Stop Checking Work Emails and How to Break Free

Karl PerkinsOctober 1, 20250

The insistent ping. The subtle vibrate. The little red number ballooning in the corner of your screen. It calls to you, doesn’t it? Even when you’re off the clock, tucked into bed, or enjoying a hard-earned weekend, that invisible magnet pulls your fingers towards your phone, towards your laptop, towards the digital gateway to your […]

sliced strawberries on teal ceramic plate

Understanding the Link Between Diet, Exercise, and Mental Well-being

Karl PerkinsSeptember 30, 20250

Key Takeaways The modern world, with its relentless pace and ever-present digital hum, often leaves us feeling adrift in a sea of stress and nutrition confusion, anxiety, and mental fatigue. We grapple with burnout, seek solace in quick fixes, and often overlook the most fundamental pillars of our well-being: what we eat and how we […]

Beyond Aesthetics: How Color Accessibility Boosts Your Marketing Reach

Karl PerkinsSeptember 28, 20250

Key Takeaways In a world saturated with digital noise, standing out isn’t just about shouting loudest; it’s about being heard clearly by everyone. For marketers, this has traditionally meant crafting compelling messages, identifying target demographics, and optimizing channels. But what if a significant portion of your potential audience is struggling to even see your message, […]

From People-Pleaser to Boundary-Setter A Marketer’s Evolution

Karl PerkinsSeptember 16, 20250

Key Takeaways The digital marketing landscape is a dynamic, demanding, and often exhilarating place. It’s a world where creativity, strategy, and rapid execution converge, requiring marketers to be agile, responsive, and constantly innovative. Yet, beneath the surface of campaigns launched and metrics optimized, many professionals grapple with a silent struggle: the pervasive urge to please. […]

Why ‘Hustle Culture’ is Toxic for Marketing Professionals

Karl PerkinsSeptember 15, 20250

Key Takeaways The digital world never sleeps, and neither, it seems, are many of its inhabitants. For marketing professionals, the lines between work and life have not just blurred; they’ve often been erased entirely. The constant ping of notifications, the pressure to be ever-present on social media, the relentless pursuit of the next campaign, the […]

SEO Myths That Are Killing Your Rankings

Karl PerkinsSeptember 11, 20250

Key Takeaways User Experience Reigns Supreme: Modern SEO prioritizes real user needs and satisfaction, not just technical tricks. Outdated SEO tactics like keyword stuffing actively harm user experience and, consequently, your rankings. Quality Over Quantity: This applies to content, backlinks, and even page updates. Producing high-quality, in-depth, and truly valuable content is far more effective […]

Author: Karl Perkins