FAQ's - Marketing Professionals Mindset

Category: FAQ’s

Frequently Asked Questions (FAQs) Value Proposition Canvas:

Karl PerkinsSeptember 6, 20250

Q: What is the Value Proposition Canvas (VPC)? A: The Value Proposition Canvas is a strategic management tool designed to help businesses and entrepreneurs create products and services that customers truly want and need. Developed by Alexander Osterwalder, Yves Pigneur, and the Strategyzer team, it’s an extension of the Business Model Canvas, specifically focusing on […]

a woman sitting in front of a laptop computer

Marketing Burnout & Prevention Frequently Asked Questions

Karl PerkinsSeptember 2, 20250

Q: What is marketing burnout, and how does it differ from just being stressed? A: Marketing burnout is a specific type of chronic workplace stress that is not successfully managed, leading to a state of complete emotional, physical, and mental exhaustion. Unlike general stress, which can be acute and often subsides once a demanding period […]

Vibe Marketing the Frequently Asked Questions

Karl PerkinsSeptember 2, 20250

Q: What is vibe marketing? A: Vibe marketing is a strategic approach that focuses on creating an overarching emotional atmosphere, feeling, or “vibe” around a brand, product, or service, rather than solely emphasizing features, benefits, or logical arguments. It aims to build a deep, intuitive connection with the target audience by evoking specific emotions, aspirations, […]

red brick wall with live, work, create. quote

Work-Life Balance for Marketers frequently asked questions

Karl PerkinsAugust 30, 20250

Q: What is Work-Life Balance specifically for marketers, and why is it so important in this field? A: For marketers, Work-Life Balance (WLB) isn’t just about dividing hours equally between work and personal life; it’s about achieving a sense of fulfillment and managing energy across all aspects of life without one significantly detracting from the […]

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Category: FAQ’s

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Beyond Bloodlines and Balance Sheets: Prioritizing Mental Health in Your Family Business

The Unseen Chains: Why You Can’t Stop Checking Work Emails and How to Break Free

Understanding the Link Between Diet, Exercise, and Mental Well-being

Frequently Asked Questions (FAQs) Value Proposition Canvas:

Marketing Burnout & Prevention Frequently Asked Questions

Vibe Marketing the Frequently Asked Questions

Work-Life Balance for Marketers frequently asked questions

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Beyond Bloodlines and Balance Sheets: Prioritizing Mental Health in Your Family Business

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning