How to guides - Marketing Professionals Mindset

Category: How to guides

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How to Manage in a Crisis: A Comprehensive Guide

Karl PerkinsSeptember 5, 20250

Managing a crisis effectively is crucial for minimizing damage, protecting stakeholders, and ensuring long-term resilience. This guide provides a step-by-step framework for navigating challenging situations, from preparation to recovery. I. Understanding Crisis Management Crisis management is the process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization, […]

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How to Prepare for High-Stakes Presentations Without Anxiety

Karl PerkinsSeptember 1, 20250

High-stakes presentations can be daunting, but with thorough preparation and a strategic approach to managing your mindset, you can transform anxiety into confidence. This guide provides a clear, step-by-step roadmap to ensure you’re not just ready, but ready to shine. Phase 1: Foundational Preparation & Mindset The journey to a calm, confident presentation begins long […]

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How to Say No to Scope Creep (Without Damaging Relationships)

Karl PerkinsSeptember 1, 20250

This guide provides a clear, comprehensive, and step-by-step approach to effectively say no to scope creep without damaging crucial professional relationships. Scope creep, the uncontrolled expansion of a project’s requirements or deliverables beyond its initial scope, is a common challenge that can lead to budget overruns, missed deadlines, compromised quality, and team burnout. Learning to […]

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How to Set Realistic Project Timelines That Actually Work

Karl PerkinsSeptember 1, 20250

A realistic project timeline is the cornerstone of successful project management. It sets clear expectations, helps manage resources effectively, and significantly reduces stress and burnout for the team. This guide will walk you through the essential steps to create timelines that are not just aspirational, but truly achievable. Step 1: Define Project Scope & Deliverables […]

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How to Disconnect From Marketing Notifications After Hours

Karl PerkinsSeptember 1, 20250

This guide provides a clear, step-by-step approach to help you disconnect from marketing notifications and reclaim your after-hours peace. In today’s digitally saturated world, marketing notifications can constantly vie for our attention, even long after work hours. Learning to effectively disconnect from these pings, emails, and pop-ups is crucial for mental well-being, improved focus, and […]

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How to Plan a Campaign Without Losing Your Sanity: A Step-by-Step Guide

Karl PerkinsSeptember 1, 20250

Planning a campaign can feel like juggling flaming torches while riding a unicycle on a tightrope – exciting but prone to disaster if you don’t have a plan. This guide provides a clear, step-by-step approach to campaign planning, designed to keep you organized, effective, and, most importantly, sane. Introduction Campaign planning is a complex endeavor […]

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How to Set Up Systems for Continuous Learning Without Overwhelm

Karl PerkinsSeptember 1, 20250

Continuous learning is essential for personal and professional growth in today’s rapidly changing world. However, without a structured approach, the sheer volume of available information can quickly lead to overwhelm and burnout. This guide provides a clear, step-by-step system to integrate continuous learning into your life effectively and sustainably. How to Set Up Systems for […]

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