Strategic Frameworks - Marketing Professionals Mindset

Category: Strategic Frameworks

The Art of Detaching from Metrics and Focusing on Meaning

Karl PerkinsOctober 6, 20250

Key Takeaways The modern world runs on data. From the moment we wake up and check our phone’s step counter to the quarterly reports scrutinizing every aspect of a business, metrics have become the omnipresent arbiters of success, productivity, and even self-worth. We’re told to “measure what matters,” but somewhere along the line, the act […]

Ansoff Matrix: Frequently Asked Questions

Karl PerkinsSeptember 6, 20250

Q: What is the Ansoff Matrix? A: The Ansoff Matrix, also known as the Product/Market Expansion Grid, is a strategic planning tool developed by Igor Ansoff in 1957. It helps businesses analyze and plan their growth strategies by considering the options of new or existing products and new or existing markets. The matrix is a […]

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Category: Strategic Frameworks

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Beyond Bloodlines and Balance Sheets: Prioritizing Mental Health in Your Family Business

The Unseen Chains: Why You Can’t Stop Checking Work Emails and How to Break Free

Understanding the Link Between Diet, Exercise, and Mental Well-being

The Art of Detaching from Metrics and Focusing on Meaning

Ansoff Matrix: Frequently Asked Questions

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Beyond Bloodlines and Balance Sheets: Prioritizing Mental Health in Your Family Business

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning

Dopamine and Digital: How Reward Systems Drive Clicks

Your Digital Compulsions Aren’t a Personal Failing; They’re a Design Feature

The Art of Detaching from Metrics and Focusing on Meaning